In a world where consumers prize purity above all else, Madhava delivers.

Learn the truth behind non-GMO, organic and “all natural” claims. A look at how to find clean and pure ingredients in a world of food contaminants.

With so many news reports and rumors about contaminants making their way into foods labeled as “all natural,” it’s becoming increasingly important to consumers that they feel confident that the foods they buy are exactly what the labels say they are. Madhava’s partnership with the Clean Label Project ensures that all Madhava products meet not only our own rigorous purity standards, but yours. But why is that so important?

Environmental and industrial contaminants are becoming more prevalent in the U.S. food system. If someone offered you a glass of juice but told you it had a little arsenic in it, would you drink it? Of course not. However, people do ingest arsenic, lead, cadmium, mercury and other heavy metals unknowingly every day, as small amounts of these food contaminants increasingly make their way into our foods. Industrial pollution from manufacturing plants, agricultural runoff and pesticides leach their way into the surrounding environment through the air and water. When crops in a nearby farm take up those toxins as they grow, they contaminate the plant from within, meaning they can’t be washed off. If the end product isn’t properly tested, those contaminants can make their way right into your kitchen. Heavy metals and pesticide residues in foods have been shown to have harmful effects on people, particularly children.

“In children, virtually no organ system is immune to the effects of lead poisoning. Perhaps the organ of most concern is the developing brain. Any disorganizing influence that affects an individual at a critical time in development is likely to have long-lasting effects. Such is the effect of lead on the developing brain. Effects on the brain appear to continue into the teenage years and beyond.” -Clean Label Project

Madhava products are rigorously tested and certified. As more connections between toxins in foods and health concerns come to light, shoppers have become more concerned about where their favorite products come from. Our partnership with the Clean Label Project is an important step in reassuring consumers that our products are exactly what we say they are: made with the best clean and pure ingredients. Madhava products are tested for over 400 harmful environmental and industrial food contaminants (including heavy metals and pesticides), verified for antioxidant, mineral and vitamin superiority, and checked for authenticity (meaning our olive oil is 100% olive oil, not a blend). Read more about the Clean Label Project.

Clean and simple: Our label says it all. In a recent study, consumers confirmed that purity of ingredients outranked price, non-GMO, organic and “all natural” claims when it came to purchase decisions. It’s pretty simple. Consumers want to know where their food comes from and that it’s free of harmful contaminants.

We go to great lengths to bring the cleanest, purest single-ingredient products to the marketplace. That means sourcing honey from nectar fields far enough away from industrial plants so that contaminants can’t travel by wind or water. It means making sure our olive oil is sourced directly from local organic farmers who share our values, and then certifying its authenticity. And the same goes for our coconut and agave products. 

Pure, simple, honest and great tasting. That’s been our commitment since we started in 1973 and we haven’t wavered since.

Learn more about the Madhava story and our products.